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I'm Pam,
Product Designer
with Brand vision






Pam Castillo
I'm a digital product designer specializing in user experience with a strong brand vision. I actively contribute to key stages of the design process, from strategy and analysis to conceptualization, proposal, and solution implementation. With expertise in interaction and visual design, I focus on deeply understanding user needs and context while aligning with business objectives and brand identity to enhance the overall product experience. For the past five years, I have specialized in the financial sector, working as a banking design consultant.
Work


BBVA
Banking experience unique as their users, built for scale






My work method is clear, and organized, optimizing time and promoting collaboration. My solutions guarantee coherence, clear conceptual direction, creativity, and great execution.
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